Pg 330 Test Your Knowledge
1. What Skills do oral presentations give you the opportunity to practice and demonstrate?
ANSWER: They let you demonstrate your ability to think on your feet, grasp complex business issues, and handle challenging situations.
2. What three goals should you accomplish during the introduction of an oral presentation?
ANSWER: Arouse the audience's interest, establish credibility, and prepare the audience for what will follow.
3. What techniques can you use to get an audience's attention during your introduction?
ANSWER: Unite the audience around a common goal, tell at story, pass around a sample, ask a question, state a startling statistic, use humor.
4. What three tasks should you accomplish in the close of your presentation?
ANSWER: Restate the main points, describe the next steps, end on a strong note.
5. What steps can you take to ensure success with online presentations?
ANSWER: Consider sending preview study materials ahead of time, keep your presentation as simple as possible, ask for feedback frequently, consider the viewing experience from the audience members' point of view, make sure your audience can receive the sort of content you intend to use, and allow plenty of time for everyone to get connected and familiar with the screen they are viewing.
Thursday, April 1, 2010
Tuesday, March 9, 2010
Reports on Proposals
Test Your Knowledge:
1. How are reports for monitoring and controlling operations used?
ANSWER: They are used to provide feedback and other information for decision making (plans, operating reports, personal activity reports)
2. How does primary research differ from secondary research?
ANSWER: Primary research contains information that you gather specifically for a new research project; secondary research contains information that others have gathered.
3. What makes a survey reliable and valid?
ANSWER: The survey would be reliable if it would produce identical results if it were repeated. The survey would be considered valid it measures what it is supposed to measure.
4. How does a conclusion differ from a recommendation?
ANSWER: A conclusion interprets information whereas a recommendation suggests what to do about the information.
5. How do proposal writers use an RFP?
ANSWER: Proposal writers use an RFP to bid on their contracts. It includes instructions that specify exactly the type of work to be performed or products to be delivered, along with budgets, deadlines, and other requirements.
1. How are reports for monitoring and controlling operations used?
ANSWER: They are used to provide feedback and other information for decision making (plans, operating reports, personal activity reports)
2. How does primary research differ from secondary research?
ANSWER: Primary research contains information that you gather specifically for a new research project; secondary research contains information that others have gathered.
3. What makes a survey reliable and valid?
ANSWER: The survey would be reliable if it would produce identical results if it were repeated. The survey would be considered valid it measures what it is supposed to measure.
4. How does a conclusion differ from a recommendation?
ANSWER: A conclusion interprets information whereas a recommendation suggests what to do about the information.
5. How do proposal writers use an RFP?
ANSWER: Proposal writers use an RFP to bid on their contracts. It includes instructions that specify exactly the type of work to be performed or products to be delivered, along with budgets, deadlines, and other requirements.
Tuesday, March 2, 2010
Persuasive Messages
1. What are some questions to ask when guaging the audience's needs during the planning process?
ANSWER: Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. What role do demographics and psychographics play in audience analysis during the planning of a persuasive message?
ANSWER: Demographics and psychographics help you understand and categorize audience needs. Demographics help you categorize your audience based on age, gender, occupation, income, education, etc. Psychographics help you categorize your audience based on their lifestyle, attitude, and personality.
3. How do emotional appeals differ from logical appeals?
ANSWER: Emotional appeals attempt to connect with the reader's feelings or sympathies where as logical appeals are based on the reader's notions of reason (analogy, induction, deduction).
4. What three types of reasoning can you use in logical appeals?
ANSWER: Analogy, Induction, Deduction
5.What is the AIDA model, and what are its limitations?
ANSWER: The AIDA model organizes and frames your argument into 4 phases: attention, interest, desire, action). It is also tailored to the indirect approach. The AIDA approach has its limitations. It talks at audiences, not with them and it also focues on one-time events, not long-term relationships.
ANSWER: Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. What role do demographics and psychographics play in audience analysis during the planning of a persuasive message?
ANSWER: Demographics and psychographics help you understand and categorize audience needs. Demographics help you categorize your audience based on age, gender, occupation, income, education, etc. Psychographics help you categorize your audience based on their lifestyle, attitude, and personality.
3. How do emotional appeals differ from logical appeals?
ANSWER: Emotional appeals attempt to connect with the reader's feelings or sympathies where as logical appeals are based on the reader's notions of reason (analogy, induction, deduction).
4. What three types of reasoning can you use in logical appeals?
ANSWER: Analogy, Induction, Deduction
5.What is the AIDA model, and what are its limitations?
ANSWER: The AIDA model organizes and frames your argument into 4 phases: attention, interest, desire, action). It is also tailored to the indirect approach. The AIDA approach has its limitations. It talks at audiences, not with them and it also focues on one-time events, not long-term relationships.
Thursday, February 25, 2010
Test Your Knowledge pg 188
1. What are the five main goals in delivering bad news?
ANSWER: convey the bad news, gain acceptance for it, maintain as much goodwill as possible with your audience, maintain a good image for your organization, reduce/eliminate the need for future correspondence on the matter.
2. What questions should you ask yourself when choosing between the direct and indirect approaches?
ANSWER: Will the bad news come as shock? Does the reader prefer short messages that get right to the point? How important is this news to the reader? Do you need to maintain a close working relationship with the reader? Do you need to get the reader's attention? What is your organization's preferred style?
3. What is the sequence of elements in a negative message organized using the indirect approach?
ANSWER: open with a buffer, provide reasons and additional information, continue with a clear statement of bad news, close on a positive note.
4. What is a buffer and why do some critics consider it unethical?
ANSWER:A buffer establishes common ground with the reader. They find them unethical only if they are insincere or deceptive.
5. When using the indirect approach to announce a negative decision, what is the purpose of presenting your reasons before explaining the decision itself?
ANSWER: By providing your reasons before explaining the decision itself, you help maintain focus on the issues at hand and defuse the emotions that always accompany bad news. IT helps readers follow your train of thought.
ANSWER: convey the bad news, gain acceptance for it, maintain as much goodwill as possible with your audience, maintain a good image for your organization, reduce/eliminate the need for future correspondence on the matter.
2. What questions should you ask yourself when choosing between the direct and indirect approaches?
ANSWER: Will the bad news come as shock? Does the reader prefer short messages that get right to the point? How important is this news to the reader? Do you need to maintain a close working relationship with the reader? Do you need to get the reader's attention? What is your organization's preferred style?
3. What is the sequence of elements in a negative message organized using the indirect approach?
ANSWER: open with a buffer, provide reasons and additional information, continue with a clear statement of bad news, close on a positive note.
4. What is a buffer and why do some critics consider it unethical?
ANSWER:A buffer establishes common ground with the reader. They find them unethical only if they are insincere or deceptive.
5. When using the indirect approach to announce a negative decision, what is the purpose of presenting your reasons before explaining the decision itself?
ANSWER: By providing your reasons before explaining the decision itself, you help maintain focus on the issues at hand and defuse the emotions that always accompany bad news. IT helps readers follow your train of thought.
Thursday, February 18, 2010
pg 160-161/163 #9
pg160 #1
Since our college is closing its dining hall, we wanted to do something to help the students prepare their own food in their dorm rooms. We were looking through the Collegiate Magazine when your microwave ad caught our eye. However, before we make a decision we need the following information:
1. Would you be able to ship the microwaves by August 15?
2. Do the microwaves have any kind of warranty?
3. How much will they cost and do you give a discount for a big order?
4. Do we have to provide a special outlet?
5. Will students know how to use them, or will we need to provide instructions?
We are currently operating under a tight timeline and would appreciate any information from you as soon as possible. We look forward to talking with you soon.
pg 163 #9
5493 Beechwood Drive
Trenton, NJ 08608
April 12, 2009
Florida Resort Bureau
1555 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401
Dear Sir:
My wife and I are planning a late September vacation with our two teenage children and your advertisement about Florida resorts in the April 2009 issue of Smithsonian magazine caught my eye.
Looking through the different types of resorts, I am really interested in the ones that have golf courses and are close to the beach. However, I would also like to be near night entertainment suitable for the whole family. Also, I am particularly interested in resort areas that have public transportation available; some family members may want to participate in activities away from the resort.
I would also like more information about the following:
1. Which resorts are near large cities?
2. Which resorts are within reach by public transportation?
3. Which resorts have attractions for teenagers?
4. Do off-season rates include all the amenities?
5. How are the weather conditions in Florida during the Month of September?
6. Who should we call for concert schedules during our vacation?
Finally, it is important that I receive any information in the next two weeks so I can schedule my time off from work in the fall. My family and I hope to hear from you soon.
Frank C. Atlas
Since our college is closing its dining hall, we wanted to do something to help the students prepare their own food in their dorm rooms. We were looking through the Collegiate Magazine when your microwave ad caught our eye. However, before we make a decision we need the following information:
1. Would you be able to ship the microwaves by August 15?
2. Do the microwaves have any kind of warranty?
3. How much will they cost and do you give a discount for a big order?
4. Do we have to provide a special outlet?
5. Will students know how to use them, or will we need to provide instructions?
We are currently operating under a tight timeline and would appreciate any information from you as soon as possible. We look forward to talking with you soon.
pg 163 #9
5493 Beechwood Drive
Trenton, NJ 08608
April 12, 2009
Florida Resort Bureau
1555 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401
Dear Sir:
My wife and I are planning a late September vacation with our two teenage children and your advertisement about Florida resorts in the April 2009 issue of Smithsonian magazine caught my eye.
Looking through the different types of resorts, I am really interested in the ones that have golf courses and are close to the beach. However, I would also like to be near night entertainment suitable for the whole family. Also, I am particularly interested in resort areas that have public transportation available; some family members may want to participate in activities away from the resort.
I would also like more information about the following:
1. Which resorts are near large cities?
2. Which resorts are within reach by public transportation?
3. Which resorts have attractions for teenagers?
4. Do off-season rates include all the amenities?
5. How are the weather conditions in Florida during the Month of September?
6. Who should we call for concert schedules during our vacation?
Finally, it is important that I receive any information in the next two weeks so I can schedule my time off from work in the fall. My family and I hope to hear from you soon.
Frank C. Atlas
Saturday, February 13, 2010
Memorandum Re-do
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Friday, February 12, 2010
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