Test Your Knowledge:
1. How are reports for monitoring and controlling operations used?
ANSWER: They are used to provide feedback and other information for decision making (plans, operating reports, personal activity reports)
2. How does primary research differ from secondary research?
ANSWER: Primary research contains information that you gather specifically for a new research project; secondary research contains information that others have gathered.
3. What makes a survey reliable and valid?
ANSWER: The survey would be reliable if it would produce identical results if it were repeated. The survey would be considered valid it measures what it is supposed to measure.
4. How does a conclusion differ from a recommendation?
ANSWER: A conclusion interprets information whereas a recommendation suggests what to do about the information.
5. How do proposal writers use an RFP?
ANSWER: Proposal writers use an RFP to bid on their contracts. It includes instructions that specify exactly the type of work to be performed or products to be delivered, along with budgets, deadlines, and other requirements.
Tuesday, March 9, 2010
Tuesday, March 2, 2010
Persuasive Messages
1. What are some questions to ask when guaging the audience's needs during the planning process?
ANSWER: Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. What role do demographics and psychographics play in audience analysis during the planning of a persuasive message?
ANSWER: Demographics and psychographics help you understand and categorize audience needs. Demographics help you categorize your audience based on age, gender, occupation, income, education, etc. Psychographics help you categorize your audience based on their lifestyle, attitude, and personality.
3. How do emotional appeals differ from logical appeals?
ANSWER: Emotional appeals attempt to connect with the reader's feelings or sympathies where as logical appeals are based on the reader's notions of reason (analogy, induction, deduction).
4. What three types of reasoning can you use in logical appeals?
ANSWER: Analogy, Induction, Deduction
5.What is the AIDA model, and what are its limitations?
ANSWER: The AIDA model organizes and frames your argument into 4 phases: attention, interest, desire, action). It is also tailored to the indirect approach. The AIDA approach has its limitations. It talks at audiences, not with them and it also focues on one-time events, not long-term relationships.
ANSWER: Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. What role do demographics and psychographics play in audience analysis during the planning of a persuasive message?
ANSWER: Demographics and psychographics help you understand and categorize audience needs. Demographics help you categorize your audience based on age, gender, occupation, income, education, etc. Psychographics help you categorize your audience based on their lifestyle, attitude, and personality.
3. How do emotional appeals differ from logical appeals?
ANSWER: Emotional appeals attempt to connect with the reader's feelings or sympathies where as logical appeals are based on the reader's notions of reason (analogy, induction, deduction).
4. What three types of reasoning can you use in logical appeals?
ANSWER: Analogy, Induction, Deduction
5.What is the AIDA model, and what are its limitations?
ANSWER: The AIDA model organizes and frames your argument into 4 phases: attention, interest, desire, action). It is also tailored to the indirect approach. The AIDA approach has its limitations. It talks at audiences, not with them and it also focues on one-time events, not long-term relationships.
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