Audience Profile pg 63

8. A promotional message on your company's e-retailing website, announcing a temporary price reduction on high definition television sets.

Response: The audience for this promotional message are people who are interested in HD TV's. The audience's attitude towards the subject should be positive because there is a price reduction which means that those in the audience who are looking to buy an HD TV could save some money by buying now, as opposed to later. The audience needs to know that the price cut is temporary on HD TV's and it is found online.

11. A cover letter sent along with your resume to a potential employer.

Response: The audience for this message is the potential employer who is receiving the cover letter and resume. The audience's attitude toward the subject should be a neutral one because the employer is just receiving more information to help him make his decision. The employer needs to know more about the individual he is looking at and that is why he/she is asking for the individual's resume and cover letter.